B2B commercialization is a particular field of expertise that businesses must understand and master to thrive.
Training may be provided online, on-site or in hybrid mode.
Our trainings are often customized but we also provide standard trainings such as:
Senior Management
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Reconciliating top management and marketing
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Managing Millennials / Gen-Y – How to attract, motivate and retain them
B2B Marketing Management
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The specificities of B2B Marketing: what you need to know
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Building a B2B Marketing plan
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Building the Marketing and Communications foundations for start-ups and SMBs
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Building a B2B Marketing budget
Content Marketing
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How to improve lead generation with content marketing
Branding
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How to create a strong and engaging business brand
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How to build an engaging employer brand
Lead Generation
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Lead generation techniques for B2B businesses
Digital Marketing
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Digital B2B Marketing: how to use it and when you should not
Marketing Intelligence
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How to perform a comprehensive market analysis